Thomas Eagle

Thomas Eagle is President of Eagle Analytics Inc. Tom's client includemajor consulting and marketing research firms and end clients. Areas he hasworked in include telecommunications, finance, high technology, consumergoods, pharmaceuticals, clothing, and paper industries. Prior to starting Eagle Analytics in 2000, Thomas was Vice President and Technical Director for Marketing and Planning Systems (MaPS). One of the founding partners of MaPS, Tom assembled and managed their technical group of modelers. Hisquantitative specialties include: conjoint and discrete choice modeling, latent class segmentation, classification modeling, hierarchical Bayesian modeling, experimental design, and structural equation modeling. Prior to starting MaPS, Thomas was a principal at Mercer Management Consulting and an Assistant Professor at Dartmouth College. Tom holds a M.A. and Ph.D. in Geography with a specialty in Spatial Choice Modeling from the University of Iowa. He is the 2004 program chairperson for the AMA's Advanced ResearchTechniques Forum.