This course is geared towards marketing researchers, biomedical researchers, survey analysts, and anyone who wants to learn the latest tools to analyze data in more depth!
- Identify latent (hidden) segments that underlie survey data, customer, patient or prospect databases, diagnostic, test or other cross-sectional or longitudinal data.
- Focuses on techniques that provide better solutions than the more traditional approaches to cluster, factor and regression analysis when the population is not homogenous
- Learn all this from the comfort of your
home in your free time!
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Statistical Innovations Inc. (SI) is a Boston-based consulting and software development company specializing in
innovative applications of statistical modeling. Beginning in 1981 with the development of the
highly popular SPSS CHAID tree-based segmentation program, SI offers
statistical software packages
that truly represent the state-of-the-art in statistical modeling:
- Latent GOLDŽ 4.0,
a groundbreaking latent class and finite mixture modeling program
- a revolutionary alternative approach to cluster, factor, and
regression analysis
- Latent GOLDŽ Choice, a breakthrough software program in conjoint and
discrete choice analysis
- GOLDMineRŽ , an
innovative logistic and ordinal regression analysis tool
- SI-CHAIDŽ, the successor to the original SPSS CHAID program.
In addition, Statistical Innovations offers in-house and on-site training
and an array of consulting services.
We also have a special SI Classroom program designed
to make our products accessible for classroom teaching.
Latent GOLD Co-developer Honored!
In August 2005, Jeroen Vermunt, co-developer of Latent GOLD, became the
inaugural recipient of the Leo Goodman Award.
The Leo Goodman Award recognizes contributions to sociological methodology
or innovative uses of sociological methodology made by a scholar who is no
more than 10 years past Ph.D.
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"Latent Class segmentation was the clear winner in our extensive testing of
clustering approaches. We don't use traditional clustering techniques anymore and use
Latent Gold to execute all of our segmentation studies"
Kristin Sauerhoff
Manager of Statistics & Product Development
Market Research, Kellogg's
"Wow! Allowing for multiple segmentation criteria in SI-CHAID 4.0 is a
great idea! Keep the innovations coming!"
Keith Potts
V.P. Database Marketing
TD Banknorth Group
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